WHO WE ARE.
CEO and Founder Julie Hurwitz launched Songbird Creative to guide artists and songwriters through the world of licensing and tech. She has worked with some of the most well-known catalogues and songwriters in the world and believes that making meaningful connections, continuous learning and attention to detail are the keys to building an artist’s career. The most important part, of course,
is always the music.
OUR VALUES.
The music
comes first always.
Listen. Really listen. What does the song make you feel? What do the lyrics mean to you? To the artist? To devise the most effective strategy, these questions must come first. Once we understand the heart of a song, we can determine where it might work best.
Research
and more research.
Read. Read some more. What trends are happening in content creation? In the world? What projects are in production? What cycles or events are on the horizon? What does a brand want to say? Where does the music fit into that landscape? ABB. Always Be Brainstorming.
Embrace
Technology.
Learn about new tech. Meet the people creating it. Make sure your systems are speaking to each other. Simplify and automate where possible. How can we best use tech to monetize clients’ work?
Communicate
openly and honestly.
Get on the phone. Or even better, connect face to face. Talk to people about their projects. Their vision. Their hurdles. Be a helpful partner. Offer suggestions. Help your clients always - even if the song isn’t something you represent. Let your partners know they can always depend on you.
